OUR DIGITAL FUNDRAISING PROCESS

With over 25 years of experience in digital fundraising, we help organizations develop and implement effective online fundraising presence and successful implementation. Our services include analyzing donor data to tailor campaigns, creating compelling content to inspire donations, and optimizing websites for a seamless donation experience.

We assist in leveraging social media and email marketing to reach and engage a broader audience. Additionally, we advise on hosting virtual events and implementing peer-to-peer fundraising initiatives.

We ensure clients offer multiple payment options for donor convenience. Our goal is to enhance our clients' digital presence, maximize donor engagement, and increase fundraising outcomes.

Our digital fundraising support!

Strategy is at the heart of our actions. Our digital fundraising begins with the discovery phase. We first meet with stakeholders in your organization to better understand your brand needs, style and tone, opportunities and challenges.

8 essential steps to achieve digital fundraising success for NGOs:

01

Define Goals and Objectives
Set clear, measurable fundraising goals and objectives for your digital campaign. Determine how much money you need to raise, the purpose of the funds, and the timeframe for achieving these goals.
Example: “Raise INR 2,00,00,000 for clean water projects by the end of the year.”

02

Understand Your Target Audience
Research and segment your audience to identify potential donors, understand their preferences, and tailor your messaging to resonate with them.
Example: Identify groups interested in environmental conservation and tailor messages to their values and interests.

03

Develop a Compelling Campaign Narrative
Craft a persuasive story that clearly communicates your NGO’s mission, the impact of donations, and the urgency of the cause.
Example: Share personal stories from individuals who have benefited from clean water projects.

04

Create Engaging Content
Produce high-quality, diverse content including videos, images, infographics, and written materials for your campaign.
Example: Produce a video showing the daily struggles of communities without clean water and how donations can help.

05

Choose the Right Digital Channels
Select effective platforms for reaching your audience, such as social media, email, your website, and crowdfunding platforms.
Example: Use Facebook for broad outreach, Instagram for visual content, and email for direct appeals to supporters.

06

Launch and Promote Your Campaign
Implement your campaign across chosen channels and actively promote it through posts, ads, and partnerships.
Example: Launch a Facebook ad campaign, post regular updates, and encourage supporters to share your campaign.

07

Engage with Donors and Supporters
Interact with your audience through social media comments, email responses, and virtual events to build relationships and encourage donations.
Example: Host a Q&A session on Instagram Live to address questions and thank donors.

08

Measure Success and Adjust Strategies
Track campaign performance using metrics like donation amounts, engagement rates, and website traffic. Analyse the data to identify what worked and what needs improvement.
Example: Review analytics to see which social media posts performed best and adjust future content accordingly.